Stephen Groves targeting
stephen-groves · iconique.tech · GHL contact zZ6hHqGzhjf3ySy7Fw92 · since 2026-08-15
payment › pending · contract › unsigned · context › ingested · audit › unqualified · proposal › published
Waiting on moved to Onboarding Scheduled in GHL or invoice paid or contract signed or payment gate waived or payment confirmed
See the whole processProposal & audit
Audit status: audited — overall unqualified
Steve Groves stated that the company's annual turnover is only about $1 million, making the proposed $7.5 million LTV contract entirely unaffordable.
Steve Groves is the Director of Business Development but indicated he must get approval from the CEO, who is currently unaware of the discussion.
The prospect needs lead generation to expand into the US and UK markets after recently laying off their underperforming BDR and outsourced marketing consultant.
The transcript does not establish a specific start date or forcing event for initiating the lead generation services.
While the prospect has a clear need for lead generation after cutting their underperforming internal resources, this deal is a severe mismatch as their total annual revenue is only $1 million compared to the $7.5 million proposal LTV. Furthermore, the CEO who holds purchasing authority has not yet been briefed on the engagement.
Payment gate
Delivery work starts when the invoice is paid AND the agreement is signed (GHL sends both signals automatically). Waiving is an executive decision — logged with your name and reason.
Strategy — the scripts
The 13-step copywriter pipeline. Each step drafts from the brain and waits for your approval; approving advances, reworking regenerates with your notes and voids later steps. Artifacts land in the brain under strategy/.
Not started — Write Scripts drafts the first step.
Brain
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